I’m not sure what era this was from, but the telephone number only has three digits so it must have been in the early days of phones. I imagine the delivery ‘boy’ cycling around the small market town in North Yorkshire with a basket full of fruit and vegetables, perhaps measured on the scales in W Scales fruiterer shop.
I remember having a similar fixed-wheel bike in the mid eighties when I lived in Zanzibar. I cycled for many miles on that bike both around town and out in the shamba (countryside), where the roads were so bad it was often quicker to go to places on your bike rather than motorised transport.
In Beck Isle Museum in Pickering, North Yorkshire.